Canadian Premier rebrands to Securian Canada, following acquisition of Sun Life’s Sponsored Markets business

TORONTO, February 1, 2023 – Today, Canadian Premier Life Insurance Company and Canadian Premier General Insurance Company (“Canadian Premier”) announced its rebrand to Securian Canada¹ following its completed acquisition of Sun Life’s Sponsored Markets business. After more than doubling its position in the Canadian market, Canadian Premier, along with Valeyo, Inc. (a sister company to Canadian Premier, and provider of technology and services for financial institutions), will now collectively do business as Securian Canada.

“The successful acquisition of Sun Life’s Sponsored Markets business provides scale to our services and is a catalyst to optimize all Securian Canada assets under one umbrella,” said Nigel Branker, Chief Executive Officer, Securian Canada. “We have strengthened our position, and through our combined offering, will now bring one voice and one brand to market. With an enhanced presence in the Canadian insurance industry, Securian Canada emerges as a leading insurance provider and progressive employer of choice in the Canadian Financial Institution (Creditor) and Association & Affinity markets.”

“We are proud and excited to combine our talent, expertise and commitment to further grow and lead within the markets we serve as an agile, innovative and digitally focused Canadian insurance provider,” said Branker. “We are committed to providing specialized experiences and creating practical, life-ready insurance products and partnerships to help Canadians and their families feel secure.”

With offices in Toronto, Montreal, Burnaby, Waterloo and Winnipeg, Securian Canada brings together strong local roots and expertise, a North American footprint through its Fortune 500² parent, Securian Financial Group, Inc. (Securian Financial³), and a global perspective. Securian Canada’s unique focus on innovation, digital technology, and diversity, equity and inclusion enables the organization to offer its partners, clients, and more broadly, Canadians and their families, insurance solutions that fit.

About Securian Canada

At Securian Canada, we help build secure tomorrows. We design solutions that enable our partners to provide coverage to more Canadians because we believe insurance is for everyone.

Working alongside Canada's leading financial institutions, member organizations and other strategic partners, we combine intuitive technology, human insight and a flexible, collaborative approach to help make insurance simpler, more accessible and more relevant to the evolving needs of Canadians.

Established in 1955, Securian Canada is a leading insurance provider and an independent subsidiary of Securian Financial Group, Inc.

For more information, visit securiancanada.ca.

Securian Canada media contact

Rosie Iskander
Director, Marketing and Communications
416-358-9190
rosie.iskander@securiancanada.ca