Personal protection
Designed to support your customers and members for life’s changing needs
Evolving customer needs and barriers to coverage are creating a growing demand for more accessible and relevant insurance solutions.
Our personal protection solutions like health and dental, life, and critical illness insurance help your customers and members feel more prepared for life's changing needs. Our insurance products are designed to be simple and for all stages of life, making it easier for more Canadians to get the protection they need, when they need it most.
That’s what insurance should feel like.
What you can expect from a personal protection program
Every Canadian deserves access to simple, affordable financial protection. With Securian Canada, you can ensure your customers and members have access to insurance coverage that fits. Plus, our intuitive solutions and digital buy journey make it easier than ever to access cross-sell opportunities and increase loyalty.
Digital-first insurance solutions
Our digital insurance platform and APIs fit right into your existing systems and processes.
Marketing expertise
Our marketing team supports you with tools that keep the focus on increasing conversion, retention and net growth of your existing customer or member base.
Customization and innovation
Our inclusive and accessible solutions offer financial protection that goes beyond traditional personal protection plans. Many of our guaranteed policies require no medical exam and offer immediate coverage.
A better experience
From configurable revenue models to managing seamless implementations, we go all-in to co-create insurance programs that add value and meet your business needs.
Personal protection products designed for your life
Life insurance
Life insurance lets your customers and members look after the people that count on them after they've passed away.
- Benefits are paid out in a lump sum to beneficiaries, tax-free
- Can be used as income replacement
- Can be used to cover mortgage expenses, funeral costs, probate fees and legal fees
- Benefits can be used as inheritance or charitable donation
Critical illness insurance
Critical illness insurance provides financial security if customers and members are ever diagnosed with a covered life-threatening illness.
- Benefits are paid out in a lump sum
- Applies even if the policyholder can still work
- No restrictions on how the benefits can be spent
- Can be used to pay for alternate treatments or caregivers
Health and dental insurance
A physiotherapist appointment here, a dentist visit there – supplemental healthcare costs can add up quickly. Health and dental insurance helps your customers and members keep more money in their pocket.
- Covers prescription drugs and visits to paramedical practitioners
- Includes vision care and glasses
- Offers coverage for mental health care
- Dental coverage also available for preventative, basic, and major services
Our online platform ties it all together
Our digital-first application process reduces friction for your customers and members, accelerates underwriting for instant approvals and helps them get the coverage they need.
- No need for in-person consultations
- Intuitive, personalized tool assesses customers and members’ needs and provides recommendations
- Widens your reach, making financial protection available to more people
Decades of excellent service and accessible financial protection
Insurance should feel simple. That’s why our solutions are designed to be intuitive, accessible and built for the way all kinds of people live today.
For the organizations we work with, we offer decades of experience in underwriting successful programs that result in increased customer engagement and revenue opportunities. For their customers and members, we offer financial protection that’s simple to understand and easy to access.
That’s what insurance should feel like.
Partner with a team that's got your back.
Whether you're exploring new opportunities or looking to evolve an existing program, we're ready to help. Together, we can design insurance solutions that create meaningful value for your business and the people you serve.
Frequently asked questions
What types of organizations can offer personal protection insurance programs?
Securian Canada’s personal protection insurance programs can be offered through a wide range of member-based and customer-focused organizations, including:
- Professional organizations
- Member organizations
- Educational institutions
- Affinity groups
- Retailers
- Student associations
- Direct-to-consumer distributors
Can personal protection plans be customized for different member groups?
Yes. Securian Canada works with affinity groups and other distributors to develop tailored insurance programs that meet the needs of their customers and members.
How does Securian Canada support onboarding and implementation?
We work closely with our clients throughout the onboarding and implementation process. We offer guidance, tech support and a collaborative approach that simplifies integration, supports distribution and helps you deliver a seamless experience for your customers and members.
How do personal protection insurance programs help strengthen retention and loyalty?
Personal protection insurance programs can strengthen retention and loyalty by giving you a way to provide protection that your customers and members value. By offering insurance that fits their lives, you can boost engagement, reinforce membership value and strengthen relationships with the people you serve.