
Affinity groups and other distributors

An insurance solutions provider that understands your business
We partner with forward-thinking businesses to deliver digital-first, flexible insurance solutions for everyday Canadians. We understand the complex regulatory and compliance landscape of insurance and have significant experience delivering large-scale personal protection insurance programs. From design to implementation and ongoing support, we’re as invested as you are in making your program a success.
Frictionless technology for seamless customer experiences
Our insurance solutions are designed for a simpler, digital-first experience with an accelerated underwriting model that gets coverage in place faster for your customers and members and allows us to reach and insure more Canadians.
Lifecycle marketing support focused on improving customer conversion and retention
Our partner program teams provide ongoing strategic client and marketing support – sharing insights, recommendations and best practices with the goal of driving continuous insurance program performance improvement.
Ever-evolving suite of life-ready insurance products that deepen trust and promote loyalty
Our personal protection insurance programs are inclusive and accessible by design to support the needs of all Canadians. To stay on top of the changing landscape, we conduct regular research, listen to the diverse voices that make up Canada’s population and build products and solutions based on real needs.
Personal protection insurance solutions for your members
Our unique suite of life, critical illness and health and dental insurance helps you give customers and members a level of financial protection they won’t get through traditional policies.

Our core offering of insurance solutions includes:

Additional protection options include:
To help you deliver even more for your customers, we offer:
- Accidental death and dismemberment (AD&D) insurance
- Professional overhead expense insurance
- Extended health care and dental coverage
- Provincial health coverage replacement
- Disability insurance
- Juvenile/child insurance

Providing financial protection has never been easier
Make insurance simple. Our personal protection insurance solutions help you build trust, strengthen loyalty and boost retention – while giving customers and members the confidence to live in the moment. With advanced technology powering every step, it’s easier than ever to simplify operations, lower costs and enhance the customer experience.
Retail affinity platform
Designed for scalability and large application volumes, our retail affinity platform is easy to implement, fully automated and proven to be high converting. Coupled with a customizable purchase journey, your customers and members get to enjoy a seamless insurance experience from start to finish.
- Mobile-friendly and customizable with reflexive question sets
- Accelerated underwriting engine for instant approvals
- Digital insurance experience from quote to policy issuance and ongoing service
Decades of excellent service and accessible financial protection
Insurance should feel simple. That’s why our solutions are designed to be intuitive, accessible and built for the way all kinds of people live today.
For the organizations we work with, we offer decades of experience in underwriting successful programs that result in increased engagement and revenue opportunities. For their customers and members, we offer financial protection that’s simple to understand and easy to access.
That’s what insurance should feel like.
Partner with a team that's got your back.
Whether you're exploring new opportunities or looking to evolve an existing program, we're ready to help. Together, we can design insurance solutions that create meaningful value for your business and the people you serve.
