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Offer more with our retail affinity program

Digital-first insurance built for accessibility

We believe insurance is for everyone, and we’re constantly evolving our approach to remove barriers and create better access for traditional underserved populations. Our digital-first retail affinity program offers a direct, digital-first channel your customers and members can use to purchase the life, critical illness and health and dental coverage they need.

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A simpler experience

We believe insurance should be simple. Our intuitive, fully integrated, user-friendly platform lets your customers and members get the coverage they need, without the friction they might expect. Through a simple online process, customers and members can complete an application, navigate their options and apply for insurance, all without an in-person interview.

Hybrid support
Digital-first mobile purchase journey with options to speak on the phone with a live, licensed advisor.

Personalized services
Intuitive digital tools for a personalized experience.

5 minutes or less
Health and dental plans with guaranteed coverage, secured in minutes.

20 minutes or less
Accelerated underwriting for instant approvals on term life and critical illness plans, with no medical exam for most applicants.

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Digital-first insurance solutions, at scale

Our digital-first solution is ready to drive results from day one. With Securian Canada, you get a platform that drives efficiency, scalability and profitability, while your customers and members get the easy-to-understand insurance they need.

Architected for scalability
Fully automated, easy to implement platform designed to handle large application volumes.

End-to-end buy journey
Reflexive question sets and an efficient underwriting engine cover every stage of the insurance journey, from quotes and issuance to ongoing service.

Streamlined and trackable
Optimize every dollar while cutting unnecessary costs usually associated with selling, underwriting and administering insurance.

Products you can offer through our platform

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Life insurance

Life insurance gives your members the freedom to enjoy everyday moments while knowing their loved ones are financially protected. Benefits are paid in a lump sum and offer part of an important family safety net.

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Critical illness insurance

Critical illness insurance covers your members in the event of a serious illness such as a stroke, heart attack or cancer. It’s paid in a lump sum that can help with daily expenses, fund alternative treatments or pay for a caregiver.

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Health and dental insurance

Health and dental insurance helps pay for everything from prescriptions and glasses to paramedical services and root canals. A Securian Canada plan gives your members simple, straightforward coverage to help them live their best lives.

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Partner with a team that's got your back.

Whether you're exploring new opportunities or looking to evolve an existing program, we're ready to help. Together, we can design insurance solutions that create meaningful value for your business and the people you serve.

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